Top 3 web design trends that are here to stay

Posted on October 12, 2012 at 11:58 pm by David M Becker 2 Comments

The reason why I decided to write this article is quite simple really… it is because I’ve been concerned on which direction to take on all of the recent “design trending” & “design fads” and want to figure out what trends are in fact future-proof. There have been a lot of web design trends released over the years, and every one has been beaten to death. The strange thing is that most of these articles can’t differentiate fads from trends. Its time to make a clear distinction of the two;

Trends Vs Fads

A trend can be defined as something that takes place slowly over time and will fade away. A fad on the other hand is something that gets very popular over a short period of time before disappearing as if it never existed in the first place.

For instance, organic food is a trend while the latest crash diet is a fad. Organic food will withstand the test of time, while the latest crash diet will be replaced by a different one in a matter of time.

This is similar in the design industry. If a designer puts too much focus and efforts on the latest bells, he risks creating a work that will only be short lived. Understanding the real trends helps you to stay with the current work and produce something hat won’t be outdated in a short period.

Here are some of them;

Use rich typography

In the past, designers were limited to the availability of interfaces on their computers. Thanks that web font foundries such as Typekit and Google fonts allows you to use unlimited number of fonts on the web design and hence dramatically enhancing its appeal.

Designers are taking advantage of such opportunity for quite a time now, and more sites have been built with strong attention given to typography. Sites such as Typographica rely on this type and still maintain its beauty.

When to use rich typography

It can be used on virtually any type of web design project. Ensure that you check if there is a cost associated to such a particular font. Use a given font for the headline and something different for the body text; giving the best visual appeal.

The body text and font size

Solid blocking

This trend has been existence for quite sometime now. It basically gives an introduction to a brick-like design grid festering blocks of solid color combined with text and photo blocks as well. Most users stick with it because it offers simplicity; quick, organized site content overview and minimal distractions. The contrast between blocks of text/images and solid color blocks creates a strong visual interest, which motivates users to explore more.

When and how to use Solid blocking

It’s a great way of handling a multitude of projects-from personal portfolios to corporate websites ad social networks. It Allows you to experiment with different colors and position the blocks around giving different results.
Solid blocking works best for home pages. The inside pages tend to need larger pieces of content.

Oversized type

These are large and bold headlines; nothing new in graphic design. Nevertheless, they are relatively new in web design industry. More individuals and companies are using the approach to spark users’ interest, pushing them to engage with the site. For best results, you need to get something compelling to talk about and also make sure you take time to think about what you want to say.

When and how to use Oversized Type

This works best with a strong statement, offer or announcement to make. It isn’t worth much for headlines which have nothing important to mention. It can work in almost any project, but best suited for design pieces requiring a strong sense of personality.

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